NEW YORK, March 7, 2016 /PRNewswire/ -- The United States of America Ready to Drink (RTD) coffee market
was valued at USD 1.425 billion in 2015, and is expected to grow at a CAGR of
2.8% and mature into a USD 1.634 billion market by 2020. It is a recently
developed concept wherein the beverage is sold in a convenient, directly
consumable form. The importance of these products, against the backdrop of
modern-day lifestyle, can be understood in their market valuations, which often
run into billions of dollars.
The success of the RTD format is dependent on
various complimentary and fundamental factors, such as a certain sense of
cognitive connect with the products and their availability. Despite being
marketer as a young and urban phenomenon, RTDconsumers can be from almost all
demographic segments.The market is segmented based on ingredient type,
packaging mode, sales channels and geography. The ingredients base covers many
products such as Taurine, Guarana, Yerba Mate, Ginseng, Vitamin B and Acai
Berry. The nature of the product offers scope for a much larger and innovative
ingredient base. Convenience stores, supermarkets and mass sellers are the
major sales and distribution networks. Considering the volume dependent nature
of the market, availability of the products is a major market determinant. This
factor is further amplified in the case of emerging countries, which lack a
fully developed distribution network.
The supermarket
shelves and vending machines gain prominence in this regard. Both these access
points make soft drink manufacturers, the ideal distribution partners and the
dominant market players. This phenomenon can be clearly observed in the
long-standing partnership between PepsiCo and Starbucks. Despite the portfolio
strength of Starbucks, the distribution network offered by Pepsi is crucial for
an adequate market penetration.
This distribution related facet of the industry offers a
significant challenge to new and small players.The instant nature and
convenience offered by RTD coffee are cited as important drivers. The nature of
the product makes it a highly trend-driven market and as such a certain element
of innovation is constantly in demand.
These factors of perception make it a continuously evolving
market in terms of flavors and presentation. Regarding the major access points,
iced products with longer shelf life provide major opportunities, along with
liquid coffee concentrates and frozen concentrates. The latter holds importance
for bulk buyers, such as restaurants and offices. The major constrain for the
market is in adapting to regional tastes and preferences. Specific regions,
where consumers are habituated to hot or freshly ground coffee, take a
considerable time and reluctance in adapting to the new tastes. Extensive
marketing and use of locally sourced products are essential in countering this
perception.
The major players of the region include Cargill, Starbucks
Corporation, Asahi Group Holdings, Ajinomoto General Foods Inc.
SPECIALITIES OF THIS
REPORT
The report will be useful in gaining an exhaustive
understanding of the regional market. It will also be of assistance in
providing a comprehensive analysis of the major trends, innovations and
associated prospects for market growth over the coming half a decadeThe report
will be an ideal source material for industry consultants, manufacturers and
other interested and allied parties to gain a critical insight into the factors
driving and restraining the market, in addition to opportunities offered. The report
contains wide range of information about the leading market players and the
major strategies adopted by them.
WHAT THE REPORT
OFFERS
Market Definition along with identification of key drivers
and restraints for the market.Market analysis with region specific assessments
and competition analysis on a global and regional scale.Identification of
factors instrumental in changing the market scenarios, rising prospective
opportunities and identificationof key companies which can influence the market
on a global and regional scale.Extensively researched competitive landscape
section with profiles of major companies along with their strategic initiatives
and market shares.Identification and analysis of the Macro and Micro factors
that affect the industry on both global and regional scale.A comprehensive list
of key market players
along with the analysis of their current strategic interests
and key financial information.